The project

AMA sells two different things: a day on the beach and a table for dinner. The bookings keep them apart, with two separate paths, because someone looking for a sunbed and someone looking for a table do not want the same page.

Whoever books gets an email straight away with the summary and a calendar invite, and can cancel from a link without phoning. The staff sees every booking in a private panel. Bookings and emails are in Italian and English, and the language follows the visitor's browser.

The new site is in progress: for now what is online are the bookings.

What I did

• 01Two separate booking paths: a day on the beach and a table for dinner
• 02Confirmation email with summary, calendar invite and cancellation
• 03Private panel where the staff follows the bookings
• 04Bookings and emails in Italian and English
• 05Campaign measurement that respects cookie consent