Lab35

Lab35 is a neighbourhood activation project that for a month turns the Parco della Chiesetta Balsamo, in the San Pio district of Lecce, into an open-air lab: workshops, culture, art, music, sport and talks for under-35s and for the neighbourhood, promoted by Collabo APS with the City of Lecce. The project had a strong, playful visual identity: the star logo, hand-drawn scribbles, bright colours and torn-paper edges. I built the site bringing that world onto the web, applying the brand elements in an animated, consistent experience, with a filterable programme, a map and activity booking.