The project

Leodonati is a streetwear label. I look after the online shop: loading the drops, building the collections and shaping how the shop looks, plus the seasonal sales and the campaigns behind each launch.

One detail does its own work: the cart shows how much is left to reach free shipping. It is the simplest way to lift the basket without asking anyone for anything.

What I did

• 01How the shop looks, and setting up each drop
• 02Collections and catalogue kept in order
• 03Product loading automated
• 04The cart shows how far it is to free shipping
• 05Seasonal sale plans
• 06Campaigns behind each launch