The project

“Salento Sound” is the Sud Sound System single with Kalibwoy and Kybba. I looked after the strategy and the creative direction of the launch.

The track had a single address that sent everyone to the platform they actually use and let them save it before release, and the campaigns were measured all the way to the play. The video came out of working with 999 Studio and Temo, who also did the cover art.

What I did

• 01Strategy and creative direction for the launch
• 02Video concept and production, with 999 Studio and Temo
• 03One address for the track, with pre-save before release
• 04Campaigns measured through to the play
• 05Final report